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Dear friends, according to the national teaching standards for e-commerce, the course "Live Broadcasting Sales" is guided by the cultivation of the core competence of live broadcasting marketing positions. It is task-led and explains the selection of live broadcasting e-commerce platform, live broadcasting preparation, scene construction, script writing, live broadcasting sales and content promotion. It is easy to understand. Help you quickly understand the live broadcast process, and specific operations. Look forward to helping you increase the sales of online stores.

Course introduction Course chapter  
introduction
1.1 Course Introduction
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1.2 Curriculum Standards
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Beginning: Overview of live streaming e-commerce
2.1 Basis of live streaming e-commerce
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2.2 Development of live streaming e-commerce
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2.3 Analysis of commercial state of live broadcasting electricity
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2.4 Job recognition of live streaming e-commerce
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3.Live streaming e-commerce platform selection
3.1Live streaming e-commerce platform selection
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3.2 Understanding livestreaming platforms 2 Douyin Kuaishou Platform
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3.3 Choose live streaming e-commerce platforms
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3.4 Live broadcast sales platform is settled
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3.5 Familiar with the code of conduct of live marketing
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4.The early preparation of live sales
4.1 Selection of anchors for live broadcast sales
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4.2 Livestreaming selection
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4.3 Live Broadcast Scenario Construction
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4.4 Construction of indoor virtual broadcasting room
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4.5 Outdoor live broadcast environment optimization
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5.Live marketing content planning
5.1 Marketing script planning
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5.2 Marketing script planning training
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5.3 Marketing speech planning
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5.4 Practical training of marketing speech planning
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6.Live broadcast preheating planning
6.1 Preheating content planning
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6.2 Live broadcast title planning
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6.3 Live broadcast cover picture planning
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6.4 Live Broadcast Cover Planning Training 1-- Fresh Live broadcast cover production
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6.5 Live Broadcast Cover Planning Training 2-- Food Live broadcast cover drawing making
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7.Live broadcast sales implementation
7.1 Opening of Live Broadcast
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7.2 Live opening practice
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7.3 Live streaming Interaction
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7.4 Marketing Interactive Training 1 Cookie marketing skills
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7.5 Live Interactive Training 2- Facial mask marketing skills
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7.6 Fan operation in broadcast room
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8.Live marketing promotion
8.1 Short video promotion
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8.2 wechat public account promotion
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8.3 Community Promotion
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9.Analysis of live broadcast effect
9.1 Live broadcast data analysis
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9.2 Livestreaming process Analysis
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